Dumb Ways to Die Partners with RTD
Posted on 01.20.16
In 2012, Metro Trains Melbourne launched Dumb Ways to Die, a safety awareness campaign that uses humor to create a serious conversation about safety. By pairing colorful cartoon “beans,” implausible death scenarios, and acts of impulsiveness around trains, the campaign brought global attention to very avoidable things that people do to put them in harm’s way.
Now, through an innovative partnership, RTD brings this program to Denver to raise awareness, educate, and create discussion about the very real dangers of our very fast, very big buses and trains. During their campaign, Metro Trains Melbourne received 75 million pledges to be safe around trains. Help us achieve the same amazing results in Colorado.
At RTD, your safety is our number one priority. Please take a lesson from our colorful friends and be safe around buses and trains. It could save your life.